The New Jordans 2016 line originated back in 1984 when Michael Jordan himself wore them as a rookie. After signing MJ to a $2.5 million (plus royalties), the first product was produced. In 1985 Nike designed Jordan’s first shoe the Air Jordan 1. The Air Jordan line features a unique logo; our beloved Jumpman. The Jumpman logo was first introduced on the Air Jordan 3. The logo has now become iconic being used on both sneakers and apparel. The Air Jordan craze began when the NBA originally banned the first pair, due to the lack of white present on the shoe. Michael wore them anyway and the marketing campaign for Nike was set. The brand has yet to slow down it’s progressive ways, proving that they are still pushing the limits with their innovative, new technologies.
Grounded in a design that defied boundaries, the newest member of the Cheap Jordans 2016 family takes cues from the beginning of flight. Fusing classic aesthetic with modernized features, the Air Jordan XXXI regenerates the notion of anti-conformity. The Air Jordan I birthed the brand by debuting with defiance. Designed for a player unlike anything the league had ever seen before, with its iconic Red, Black and White color blocking, the shoe was never meant to be in compliance. Designed with extra foam strategically padded points and tight toe overlays, this shoe was made - at the time - for total protection during in-game propulsion. The Anti-Gravity Machines return as a symbol of excellence and a signal for where the brand is about to go. Defiance is at the heart of Michael Jordan’s success. Throughout his career, the champion faced hurdles — injury, repeated defeat, illness — and continuously soared above them to realize the unexpected. Along the way, he redefined basketball’s relationship to style, the sport’s connection to youth counter-culture and the game’s creative potential.
New Air Jordan Shoes, The Air Jordan XXXI represents a balance of Jordan Brand’s tradition of game-changing performance and its transcendent style: lightweight support for the world’s highest-flying athletes, including Russell Westbrook, and rich material details that exude an off-court sensibility. When Jordan’s footwear arrived during his rookie season, it shared with the world some of its namesake’s tradition-breaking bravado. A black and red colorway violated the league’s uniform policy, earning a stern letter from league officials and generating a $5,000 fine each time the player wore the shoes on court. “Around this time, if you knew anything about Nike…Nike stood on this kind of rebel behavior,” recalls Jordan Brand VP Howard “H” White, in reference to the runners and tennis players connected to the Swoosh. “This Jordan, that color of the Air Jordan I, kind of galvanized that universal scope.”