Like any other sports league and entertainment medium The NBA lives through its audience. The fans they draw is what determines the quality of entertainment they offer. Naturally the NBA adopts a unique approach to marketing its league and to attract new audiences. One of its latest promotional initiatives is the NBA 2K League, an esports competition.

Despite its ubiquity but the NBA isn't without its challenges, particularly in the area of viewership. The average audience for the NBA Finals, which featured the Los Angeles Lakers as well as the Miami Heat, was 7.5 million in six games. The figure is lower by 51% from the 2019 NBA Finals where the Toronto Raptors toppled the Golden State dynasty.

To give you a different perspective The most watched game in NBA history is Game 6 of the 1998 NBA Finals in which Michael Jordan famously won his sixth title in the process against the Stockton and Malone Utah Jazz. That game had a whopping 35.9 million viewers. There are several theories as to why the NBA's numbers are falling in the past, including its politicization, the dominance of LeBron and the coronavirus saga and the growing trend towards 'easy way out superteams. However, these topics are arguably for the fans to debate.

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