Although sending postcards is more time consuming than sending out emails to former customers, the postcard offers the advantages of being a physical reminder of your business to the customer and giving you notice through returns when the mail isn't being received.
Call Your Best Former Contacts
These would be the individuals who placed the most profitable orders with you. They may have placed large orders once a year, or possibly a series of small orders over the course of a year that added up to a significant dollar amount each year.
Find Out Why They Haven't Purchased Recently
Although the purpose of your call is ultimately to bring in more business, before you ask the company to buy from you again, you should try to find out why they stopped buying. Common reasons include:
Your former contact at the company is no longer the buyer or purchasing agent, or is no longer with the company.
The contact information for your former contact has changed. (ie, they have a new
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